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Hello Friends !

Hope you all are doing well ! Today I am here to share with you, valuable information about carrots.

Carrots are roots eaten as vegetable.


Carrots are among the most widely used vegetables in the world. People love it and enjoy it's taste and recipes made out of it. In India, Gajar ka halwa is a must recipe in most of the houses. People love it as sweet dish and it is called by different names in different parts of India. It is said to be a rich delight by many people in India in winters.

Carrot is consumed in form of soup.
Soup made up of carrot.


Use of carrots is widespread in the world because they can be grown easily. Carrots posses versatility when it comes to dishes and cuisines. They are used in cultural cuisines and you can use it many dishes as I do when I add different veggies in my dishes. I love the color, aroma & taste, they gives to my recipes. Also, it is a best way to incorporate goodness of veggies in your diet.

Carrots are widely used vegetable.


  llllllll🍃SOMETHINGS MORE   ABOUT CARROTS : AN                 INTRODUCTION 🍃llllllll          


Scientific Classification - Daucus carota

Category - Root Vegetable.

Carrot comes in different colors such as orange, purple, white, yellow and red.


Include carrots in salads.
You can include carrot in salad.


Edible part of carrot is the taproot of the carrot vegetable that is eaten commonly by mass. Greens can be used in salads and other forms.


Carrots are delicious and healthy.


This variety of carrot commonly eaten is believed to be originated from Europe and Southwestern Asia. Nowadays, China is the major producer of carrots. China exports carrot in different parts of the world. Carrot is also produced in other parts of the world.

Carrot is  consumed in salads & soups. It is eaten as alone in snacks, side dishes, delicacy (Gajar ka halwa), juices, curry & is included in recipes of rice, uttpam, cake, pie etc.


You can eat carrots raw.You can eat carrots raw with other veggies in salad.



You can make veggie soups including carrots.           People make cultural recipes like carrot cakes.



You can cook carrot with broccoli        Try carrot soup











Carrots are liked by both adults and children. They are crunchy and sweet in taste.

Carrots are not only tasty to eat buy they are beneficial to our HealthBeauty
The health benefits of carrots and their delicious taste are the factors behind the fact that they are an important vegetable in not only healthy and tasty cuisines but in culture cuisine too all over the world.

Tokay, in this article, I am going to tell you about health benefits of carrot. So, keep reading............


Carrots contain various nutrients.


   llllll 🍃🍃NUTRITIONAL FACTS AND NUTRITIONAL VALUES 🍃OF🍃CARROTS🍃🍃 llllll   



Nutritional Value & Facts :

Carrots are known to have beta-carotene and fiber. They are a very good source of antioxidants. Carrots contains good amount of Vitamin A, C, K, and B8. They are rich in foliate, iron, pantothenic acid, potassium, manganese and copper.


Carrots, raw

Nutritional value per 100 g (3.2oz)





              Nutritional Value Chart



 NutrientAmount Daily Value
Energy (Calorie)173KJ (41kcal)-
Carbohydrates9.6g-
Sugars4.7g-
Dietary fiber2.8g-
Total Fat 0.24g-
Protein0.93g-
Vitamin A equiv.
beta-carotene
lutein-zeaxanthin
835 μg
8285 μg
256 μg
104%
77%
Thiamine (B1)0.066 mg6%
Riboflavin (B2)0.058 mg5%
Niacin (B3)0.983 mg7%
Pantothenic acid (B5)0.273 mg5%
Vitamin B60.138 mg11%
Folate  (B9)  19 μg5%
Vitamin C5.9 mg7%
Vitamin E0.66 mg4%
Vitamin K13.2 μg13%
Calcium33 mg3%
Iron0.3 mg2%
Magnesium12 mg3%
Manganese0.143 mg7%
Phosphorus35 mg5%
Potassium320 mg7%
Sodium69 mg5%
Zinc0.24 mg3%
Other constituents
Fluoride & water
 3.2 µg
 88 g
 -



Health benefits of carrots.





  lllll 🍃🍃 HEALTH BENEFITS 🍃🍃Of🍃🍃 CARROT 🍃🍃 lllll  


1). BOOSTS IMMUNITY 😊 🍃🍃 -

Carrots have antiseptic and antibacterial properties. These properties are helpful in boosting immunity. They contain vitamin C that stimulates WBCs or white blood cells. These WBCs have important role in our immune system.





2). AIDS IN DIGESTION 😊 🍃 🍃 -

Carrots have good amount of dietary fiber. This root vegetable contains significant amount of fiber that is helpful in maintaining good digestion. Fiber adds bulk to the stool and it helps passing of stool smoothly through the digestive tract. It also stimulates the secretion of gastric juices and helps in stimulation of peristaltic motion. Consumption of carrots is helpful in treating constipation. It is helpful in protection of your colon and stomach from various serious illnesses including colorectal cancer. 

Discover the health benefits of delicious carrots



3). LOWERS DOWN THE CHOLESTEROL 😊 🍃🍃 -

As said above, Carrots contain dietary fiber. This fiber not only helps in maintains healthy digestive system but it is also good for heart health. Fiber in carrots help in eliminating excess LDL cholesterol from the walls of arteries and blood vessels. Thus, helping healthy heart.


4). PROTECTS AGAINST HEART DISEASES 😊 🍃 🍃 -

Regular consumption of carrots can reduce the higher level of cholesterol. A study conducted by researchers at the Wolfson Gastrointestinal Laboratory in Edinburgh, Scotland on the therapeutic value of carrots, revealed that if seven ounces of raw carrots per day are consumed for three weeks then cholesterol level drops by an average of 11%.

Carrots protect against heart diseases.


High cholesterol levels are dangerous to your health. High cholesterol level is a major heart-disease causing factor.

To prevent heart disease, you can consume appropriate amount of carrots.

Another study conducted by a group of Swedish scientists said that carrots are helpful in reducing the chances of heart attack.

Study at the Mario Negri Institute For Pharmacological Research, Italy discovered that those who consume carrots had a one-third risk of heart attack as compared to those who consume fewer carrots.

Carrots are healthy for you



5). LOWERS DOWN THE BLOOD PRESSURE 😊 🍃🍃 -

Carrots contain rich amount of potassium. Potassium is a vasodilator. Vasodilation refers to the widening of blood vessels. It results from relaxation of smooth muscle cells within the vessel walls, in particular in the large veins (called venodilators), large arteries, and smaller arterioles. The process is the opposite of vasoconstriction, which is the narrowing of blood vessels. 

Potassium in carrot can relax the tension in your blood vessels and arteries. It increases the blood flow and circulation which boost organ function throughout the body and reduces the stress on the cardiovascular system. High blood pressure may lead to strokes, heart attacks and atherosclerosis. The coumarin present in carrot also helps in reducing hypertension and protects the heart health!

Carrots lower down the blood pressure.



6). PROTECT AGAINST CANCER 😊🍃🍃 -

Carrot contains Beta-carotene. Consumption of Beta-carotene reduces the risk of several cancers. It protects against lung cancer. British researchers found that increased consumption of beta-carotene from 1.7 to 2.7 milligrams per day reduced the risk of lung cancer by more than 40%. Carrot (an average) contains about 3 milligrams of beta-carotene.

A study conducted by researchers found that carrots reduced the risk of colon cancer by as much as 24% as they contain fiber. Other study revealed that women who ate raw carrots were 5 to 8 times less likely to develop breastfeeding cancer than those who didn't.

Carrots protect against cancer.


7). IMPROVES EYESIGHT 😊 🍃🍃 -

Carrots contains loads of vitamin A. Vitamin A is good and required for vision. Deficiency of this vitamin can cause difficulty in seeing in dim light. It can cause night blindness. Vitamin A present in carrot improves eyesight and prevent the deficiency due to which night blindness can occur.

Carrots improve vision.


8). REDUCES MACULAR DEGENERATION 😊 🍃🍃 -

Macular degeneration is the condition in which elderly person that impairs the function of the macula. It is common eye disease in which eyesight becomes weak. Research said that people who included the most amount of beta-carotene in their diet had a 40% lower risk of macular degeneration compared to those who consumed the least. Through an enzymatic reaction, Beta-carotene has the capability to split itself to form pro-vitamin A. Pro-Vitamin A is associated with antioxidant capacity linked with vision. So, overall if you want to keep your eyesight and vision good, then consume carrots.


9). REDUCES THE RISK OF STROKE 😊 🍃🍃 - 

As already mentioned above, carrots are good for heart health. Carrots, when consumed everyday reduces the risk of stroke by 68%. A study conducted on stroke patients found that those with the highest levels of beta-carotene had the highest levels of beta-carotene had the highest survival rate.


Carrots contain beta-carotene.Carrots reduce the risk of heart stroke.





10). CONTROL DIABETES 😊 🍃🍃 -

Carrots control blood sugar levels. Carotenoids are present in carrots that helps in blood sugar regulation. Carotenoids inversely affect insulin resistance lowering blood sugar. This helps diabetics patients. By consuming carrots, they can live a normal and healthy life however, consulting doctor is must and always advisable before consuming. Carotenoids controls the amount of insulin and glucose that is being used and metabolized by the body, providing a healthy fluctuation in diabetics.

Carrots control diabetes.Carrots are good for diabetics.
Consume carrots daily.
             Carrots come in different colors and orange is common.



11). MAINTAIN ORAL HEALTH 😊🍃🍃 -

Consumption of carrots helps in maintaining good oral health. Eating carrot is helpful in keeping teeth strong and prevent teeth problems & gum diseases. Carrots contain vitamin C that is good for teeth health and oral hygiene.

Carrot is good for oral health.




Carrots are really very beneficial for your health. Apart from above described properties, carrots posses antiseptic qualities and can be used as laxatives and vermicides. Not only for health, it is also good for you Beauty It is a remedy for dry skin softer, smoother, and firmer. (For beauty benefits visit Beauty blog . Carrot juice improves stomach and gastrointestinal health.

Carrots have antiseptic qualities.Carrots contain dietary fibers.









Whether you consume carrot in raw form, cooked or in form of juice, it is goos for your health. 

So, why are you waiting for ??? Include carrots in your diet from today and enjoy it'a delicious taste and health benefits.


         
                       A Post By Admin.

Author - Swatti Sharrma ß



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Disclaimer :- This blog is not intended to any prescription or medical advice. It is for general info only. Always consult your doctor before using or applying on anything. Keep an eye on the ingredients to which you are allergic. Be cautious if you have any specific health condition or you are under medication. Consult your doctor first. Use info on your own wisdom.

© Simply Beautiful ß
Swatti Sharrma ß

Discover the health benefits of delicious carrots.

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Hello Friends !

In the previous blogs of mine, I had told you about Indian gooseberry that is too beneficial for your beauty and health. It boosts immunity of  your body and you can use it in many forms like fresh juices, candies, chutneys, cold sauces and pickles etc. Apart from this , you can also consume it in the form of an Ayurvedic Preparation Called Chyavanprash also known as chyavanprash avaleha.

Zandu Chyavanprash Avaleha


Chyavanprash is like a cold sauce or jam that contains goodness of amla or Indian gooseberry along with many other herbs.
There are many brands available in the market distributed and marketed by many companies. And you can find different varieties from one brand too.

Zandu chyavanprash avaleha boosts energy.


Today, in this article, I am going to review  Zandu Chyavanprash Avaleha 

Before I start, let me tell you that Zandu is one of the biggest brands in the field of ayurveda and it is also among oldest. Who never knows in India "Zandu balm" 😄 even used in an Indian bollywood song 😁😂.
It's funny but the products branded by Zandu are having a great market place and value.

Now let's get started.......

Zandu chyavanprash avaleha boosts immunity.


  REVIEW OF ZANDU CHYAVANPRASH AVALEHA 🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂🍂   



Zandu chyavanprash avaleha contains amla.

  WHAT THE BRAND CLAIMS 🍂🍂🍃🍃

Zandu is expert in lifestyle disorders. Zandu's Chyavanprash Avaleha boosts energy & stamina. It increases immunity. It contains Ashwagandha, Satavari & Bala. It is a proven authentic Ayurvedic recipe and based on 3000years of authentic ayurveda.


Dose & Directions Of Use :
2tbsps every morning preferably with milk or honey.
Storage Conditions : Store in a cool & dry place.

Zandu chyavanprash avaleha is healthy.


INGREDIENTS :- 🍂🍂🍃🍃

There is a long list of ingredients. That's why I am mentioning some of them. You can read full ingredients on the pack.

Zandu chyavanprash avaleha protects from infection.


Extracts derived from - Clerodendrum phlomidis Linn. [RT.] - 0.27g, Aquilaria agallocha Roxb. [HT.WD.] - 0.27g, Withania somnifera Dunal. [RT.] - 0.54g, Agele marmelos Corr. [ST. BK.] - 0.27g, Sida cordifolia Linn. [WH. PL.]......................to be contd.

Zandu chyavanprash avaleha contains vitamin c.


It contains a vast list of Ayurvedic herbs and ingredients. Plz refer to pack to see whole ingredients.

Zandu chyavanprash avaleha contains ashwagandha,satavari & bala



  MY EXPERIENCE 🍂🍂🍂🍂🍂🍂🍂🍂

I bought Zandu chyavanprash avaleha pack of net wt. 900g worth ₹285/-


APPEARANCE & PACKAGING - 🍂🍂🍃🍃

Zandu chyavanprash avaleha comes in plastic packaging. The colors used are orange and green. However, it is so very common today. You can see many products with same colors and style so you can't say it is unique. 

Details are written either in white or black on the packaging. Packaging is OK and easy to use. You can open the lid, tear the seal and scoop it out with a spoon. However, it is better not to use same spoon again at the same time as it is not hygienic. When you lick the product from the spoon and use same spoon to take out second time, the germs may get into the whole pack.
So, always use clean spoon everytime.

Packaging is very normal and you can say it OK bit not unique or attractive.
The content is blackish brown in color. It may appear dark brown too with black tint.

  PROS. 🍂🍂🍂🍂🍃🍃🍃🍃😊👍

1). Easy packaging.

2). Contains Indian gooseberry or amla.

3). It is ayurvedic.

4). Contains many ayurvedic herbs and ingredients.

5). Boosts immunity.

6). Boosts energy.

7). Increases stamina.

8).  Contains Ashwagandha, Satavari & Bala.

9). Useful for children above 12years and adults.

10). Good for males & females both.

11). Source of vitamin c and many nutrients.

12). Protect against infections like cold and cough.

13). Maintains body weight.

14). Contains goodness of Indian gooseberry and many other herbs.

15). It has a good taste.

16). Good for digestion.

  CONS. 🍂🍂🍂🍂🍃🍃🍃🍃😕👎

I couldn't say it can have any side-effect. However, if you are allergic to any ingredient or amla, it may prove not good for you.  Secondly, it can cause acidity if not taken as per directions. If you have certain health conditions, it is better to consult a doctor.

One thing to be discussed is that the brands recommends it to take with honey or milk while it is controversial as some experts claim that it should be taken before half an hour or one hour before you consume milk. As it contains amla and there is vitamin c and sourness, it can be harmful to take it with milk. Also, it is directed by brand to take two tablespoons of it while it is better to take the amount that suits you. I mean not more than two tbspns but you can start with one tbsp.

  RATINGS 🍂🍂🍂🍂🍃🍃🍃🍃

★★★★1/2   4.5/5


CONCLUSION - You can try it out. It is a nice product.



                     A Post By Admin.

Author - Swatti Sharrma ß



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Disclaimer :- This blog is not intended to any prescription or medical advice. It is for general info only. Always consult your doctor before using or applying on anything. Keep an eye on the ingredients to which you are allergic. Be cautious if you have any specific health condition or you are under medication. Consult your doctor first. Use info on your own wisdom.

© Simply Beautiful ß
Swatti Sharrma ß


Review Of Zandu Chyavanprash Avaleha - An Ayurvedic Recipe.

 🍅🍵🌿🍃🍜 🌿🍃🍅🍵🌿🍃🍅🍵🌿🍃🍅 
                                                                           

Hello Friends !!!

We all love soups. They are not only healthy but full of tastes too. Specially, in winters, they are awesome. More often, when you want soup, either you go to some restaurant or prepare it at home. And yes, it takes time. However, homemade food is always pure and hygienic. I will talk later about homemade soup. But, now I am talking about tomato soup. Oh! It's my favorite. 😍😋 Being vegetarian, I love tomato soup most and then vegetable soups are the soups I am fond of !

Seeing the opportunity to provide best realising the need of people and earning more profits in this competitive world, food industries are laying emphasis on ready to made food products that require less time and no more additives.

Knorr Classic Thick Tomato Soup Review.


Today, I am talking about  KNORR CLASSIC THICK TOMATO SOUP .

Is it really healthy ? Is it tasty ??? To find out , plz keep reading this. Now, I want to tell you here that the things I review about in my blogs whether Beauty blog or Health blog are purchased by me and I give reviews on my own experience. These are all honest reviews. So, in today's article also, I am sharing review about knorr classic thick tomato soup that is based on my experience of using it.

Ready to made Knorr Classic Thick Tomato Soup.


Why to wait ??? Let's begin...............

   REVIEW  OF  KNORR  CLASSIC  THICK  TOMATO  SOUP  🍅🌹🌹🌹




  WHAT  THE  BRAND  CLAIMS ? :- 

Knorr Classic Thick Tomato Soup comes with 100% Real vegetables with no added preservatives. Brand says that great taste is in our nature & claims that they don't use preservatives in their great tasting soup just like you. Knorr choose carefully the best quality vegetables & spices to give you a restaurant like soup at home. Knorr is a brand of Unilever.

Brand says no added preservatives in knorr classic thick tomato soup.


Method of preparation -

For Sachet - 
1). Boil water according to the quantity mentioned per sachet. One sachet gives one serving.

2). Cut the sachet and empty whole into a cup or soup bowl.

3). Pour hot boiled water into the cup. Stir well with spoon. You will get sachet mixed with soup powder. Wait for few minutes and you can enjoy it now.

Make knorr classic thick tomato soup in few minutes.


For Bigger Pack -
1). Empty entire contents of pack in 4 cups of normal water (600ml.) in a pan.

Easy to make knorr classic thick tomato soup.


2). Place on the stove & bring to boil while stirring continuously to avoid lumps.

3). Simmer for 3minutes & serve hot.
This pack will serve 4 people. Knorr was giving kroutons along with soup. But, it looks like it has stopped it so, you can add crispy pan fried bread pieces & garnish it with fresh coriander leaves.

Prepare knorr classic thick tomato in three steps.


   MY  EXPERIENCE   🍅🍃🌿🍵🌹

I purchase sometimes sachet and many times bigger pack than sachet that is of net weight of 53g. The price of bigger pack is ₹55. It comes in plastic packaging of green color and red color is used to highlight the content in it. All the details are written in green color.

Knorr classic thick tomato soup comes in sachet too.


It is mentioned there that the product is low in fat.

  INGREDIENTS 🍅🍃🌿🍵🌹

The Green box with green dot inside means the product is a vegetarian product.
Ingredients : Sugar, Maize Starch, Tomato Paste Solids(15%), Refined Wheat Flour, Edible Common Salt, Edible Vegetable Fat, Dehydrated Vegetables (Onion Powder, Leeks (1%), Hydrolyzed Vegetable Protein, Spices & Condiments (Black Pepper (0.4%), Anti Caking Agent (551)), Flavor Enhancer (627 & 631), Thickener (415), Red Beet Juice Powder ( Anti Caking Agent (551)), Acidity Regulator (330).

Knorr classic thick tomato soup contains almost natural ingredients.


May contain traces of Soya, Milk, Mustard, Celery & Nuts.

Contains added flavours - Natural (Garlic) and Nature Identical Flavouring Substances.

Knorr classic thick tomato soup contains added flavours.


 PROS. 😊👍 :-

1). Ready to made.

2). No added preservatives as mentioned by the brand on packaging.

3). Taste is good.

4). Easy to make in just few minutes.

No time for restaurant , knorr is here.



5). If you have no time, then it better option.

6). Low fat.

7). Made up of vegetables & Spices as mentioned on pack.

8). Thick soup.

9). Can be used at home , in journey etc. specially sachets that require only boiled water.

10). Very mildly sweet.

Knorr classic thick tomato soup has low fat.



 CONS.😕👎:-

1). May contain traces of soya, milk, mustard, celery & nuts. So, people who are allergic to these things should avoid or be cautious.

2). No matter it is claimed to be made up of natural ingredients yet you can't say it totally natural and better than homemade.

Knorr classic thick tomato soup takes less time to cook.


3). When I first tried it, the taste was better and even the color was resembling with homemade & restaurant made soups. However, it may be possible that food colors are added in restaurants etc. sometimes. But, then also , when I purchased again the color and taste was different. It was less tastier than before and looked like orange to light red colour.

Every brand from Unilever knorr to patanjali used to make their products in different production units. These units are small or big and the production of material depends on them very much. These products are marketed by then big companies. However,  every company claims to check their product and quality assurance dept. is there to work on it.


  RATINGS 🍅🍃🌿🍵🌹 - 

3.5/5  ★★★½ / 5


  CONCLUSION :- 🍅🍃🌿🍵🌹 :-

In today's time, people have busy schedule. Incase you have no time and can't make soup or are unable to go outside in a restaurant for a soup, you can go for it. Also, people who don't know how to cook much or living in places away from home where good restaurants are nothe there or if you don't want to spend more money in restaurant, you can go for it.


If you are thinking to make your own soup, then recipes are here..


                    A Post By Admin.

Author - Swatti Sharrma ß



 🍅🍵🌿🍃🍜 🌿🍃🍅🍵🌿🍃🍅🍵🌿🍃🍅 
                                                                           


Disclaimer :- This blog is not intended to any prescription or medical advice. It is for general info only. Always consult your doctor before using or applying on anything. Keep an eye on the ingredients to which you are allergic. Be cautious if you have any specific health condition or you are under medication. Consult your doctor first. Use info on your own wisdom.

© Simply Beautiful ß
Swatti Sharrma ß


Review of Knorr Classic Thick Tomato Soup.

Dear primary care doctor, Jeff Bezos is about to devour your lunch. All of it. And then he’ll eat the table, the plates, the napkins and the utensils too, so you’ll never have lunch ever again. Oh yeah, and they’ll also finally disrupt and fix health care once and for all, because enough is enough already. Mr. Bezos, it seems, got together with two of his innovator buddies, Warren Buffet from Berkshire Hathaway and Jamie Dimon from J.P. Morgan, and they are fixing up to serve us some freshly yummy and healthy concoction.
Let’s call it Ambergan for now.

This is big. This is huge. It comes from outside the sclerotic “industry”. And it’s all about technology. The founders are no doubt well versed in the latest disruption theories and Ambergan will be a classic Christensen stealth destroyer of existing markets. When the greatest investor that ever-lived combines forces with the greatest banker in recent memory and the premier markets slayer of all times, who happens to be the richest man on earth, all to bring good things to life (sorry GE), nothing but goodness will certainly ensue.

Everybody inside and outside the legacy health care industry is going to write volumes about this magnificent new venture in the coming days and months, so I will leave the big picture to my betters. But since our soon to be dead industry has been busy lately bloviating about the importance of good old fashioned, relationship based primary care, perhaps it would be useful to understand that Ambergan is likely to take the entire primary care thing off the table and stash it safely in the bottomless cash vaults of its founders. It’s not personal, dear doctor. It’s business. Ambergan will be your primary care platform and you may even like it.

I am not sure what Mr. Buffet is contributing to this venture, other than cash and the warm bodies of his employees to pilot the venture. As to Mr. Dimon, he could probably run a modern analytics-based, risk-assuming health management entity, a.k.a. insurance company, while blindfolded and with both hands tied behind his back, so he may be useful in the short term. Let’s face it though, the most interesting actor here is Mr. Bezos and his Amazon platform of everything. Whatever else happens, it is probably safe to assume that within the next ten to twenty years, most people will be getting much expanded primary care services directly, and almost exclusively, from Amazon.

Amazon is a transactional platform, where people buy and sell things that Amazon does not make, and often does not even stock. With its more recent forays into TV, movies and music, Amazon also has some experience selling, mostly subscription based, services to consumers. As strange as it may sound though, most Amazon profits come from a very different source. Amazon Web Services (AWS), a computing platform (cloud) service, mostly for businesses and governments is a modest part of Amazon revenues, but a huge contributor to its profits. This lay of the Amazon land practically begs for a little cross pollination, and health care may very well be the ideal vehicle for that.

Cloud services like AWS are essentially eliminating inhouse professionals and expertise in maintaining the basic infrastructure of computing, outsourcing it all to Amazon. Rings a bell? You can almost see the Amazon ads for its primary care services, telling hospitals that they should concentrate on their core business, which is cutting people open and stitching them back together, and leave routine care to Amazon’s primary care platform, expanding or shrinking just in time to match organization demands, with guaranteed uptimes of 99.99999%, and so forth. And you can almost see the direct to consumer ads too, can’t you? Sure you can. You know you can.

A few days ago, before the Ambergan announcement sent the health care markets into a tailspin, Amazon hired a top doctor from one of those trendy primary care corporations that like to misrepresent themselves as Direct Primary Care (DPC).  People speculated that Mr. Bezos, who previously invested in another failed DPC organization, may be ready to try his own hand at fake DPC for his own employees. Meh…  It didn’t sound right to me, because with or without Ambergan, the Amazon stars were already aligning towards a massive thrust into health care, from the bottom up, as any good disruptor usually does.

A few weeks ago, Amazon offered us an opportunity to invite Jeff Bezos into our bedroom. No, he won’t interfere with anything. You won’t even know he’s there. He’ll just sit quietly beside your bed and watch you sleep, until you ask for something, if you do, and if you don’t, that’s fine too. It’s called Echo Spot and other than being unusually cute, the camera/microphone device that looks a little like an old-fashioned alarm clock, is just another extension of the Alexa line of surveillance/service products that run your home and your life, which is precisely what an ideal primary care doctor is supposed to do, i.e. keep you healthy, where health is defined as  “a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity”. 

You will subscribe to Ambergan Health. You will be monitored by Alexa in your home and maybe a future tiny Echo will let Alexa go outside with you. Perhaps they’ll throw Apple a crumb here to keep an eye on you when you leave your home, although it’s becoming increasingly unclear why you should. When you feel sick, you will summon a doctor on your Echo screen, and eventually he will appear preemptively before you get inconvenienced by any symptoms. You will be examined, diagnosed, treated and monitored in your home. And this should take care of most needs of most people most of the time. Not only is this a good start, but it’s a foundational step, and a perfect place to practice, because you can’t cater to complex needs if you have no idea how to care for simple needs.

Will there be room for marginal plays in drug pricing and maybe devices or exclusive contracting with delivery systems, as most experts (who drove health care into the ground) seem to think? Maybe, but negotiating lower prices for bulk purchasing is neither unique nor disruptive. It does sound like Ambergan will begin by deploying its services to its own employees, but make no mistake, this cannot be about creating yet another middling scheme for self-insured employers. If that’s all Ambergan is, there will be no innovation and no disruption. This must be about the entire health care market. This must be about doing to health care what Amazon did to retail. Amazon didn’t kill retail by restricting consumer choice to idiotic narrow networks of starving suppliers. That’s the Walmart model. Amazon decimated retail in precisely the opposite way. This is a business venture gunning for large market shares, and yes, I know it’s not seeking profits right now, but the entire Amazon retail bonanza started without profit and it remains mostly so to this day.

If you’re a primary care doctor, soon you will be able to have your own little storefront on Amazon, instead of or in addition to some strip mall or non-descript medical building. You will have to provide specifications for your services and cash will be king. Remember those new interstate licensing compacts? That will help here and so are the ever more relaxed telehealth rules and regulations. How about the recent rise in burned out doctors and cash practices? It’s almost like this was meant to be.

For the initial enterprise offering, substitute doctor farm for server farm and you get the AWS of medicine. For the end result, add another layer to the AWS, and substitute each doctor in the farm for say, detergent or movie, and you get the grand idea. Since everybody is shopping for substitutable services, this is the perfect insertion of the high-volume retail model into the high-profit AWS model.

Ambergan need not buy clinics, employ doctors or contract with systems, although it might start out that way. It just needs to get as many doctors as possible on the Amazon Health platform and have them compete, while people review and rate them into oblivion or success. The Amazon platform IS the network, and there will be terms, conditions, stars and promotions. There certainly are many legacy obstacles to overcome, and perhaps that is why Amazon couldn’t or wouldn’t go it alone. Throwing highly regulated markets wide open requires two strong lobbying arms, and a federal government willing to play fast and loose. The stars are indeed perfectly aligned for the first true disruption of our health care since 1965.

Ambergan Prime